Steam of Life

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The life of the bullfighter Andrés Roca Rey during a day of bullfighting, from the moment he dresses up to the moment he undresses.

A documentary about Antti Jalava, a Swedish-Finnish writer who was among the first to write about the immigrant experience in Sweden.

The AssimiNation is a political pamphlet portraying the indigenous Sámi people fighting for their existence. The film follows the on going cultural genocide of the Sámi which the current Governmental politics allow. This film is a cry for help for the last indigenous people living in the EU.

Jaime and Pablo explore and work on their identity by telling us about their experiences and participating in a masculinity theatrical laboratory where we will discover the conflict that led them to question their masculinity. This conflict forced them to question the games they taught us as boys, proposing different games where we learn to care for the people we love.

For 18-year-old Finnish–Kosovan Fatu, a simple visit to the grocery store feels as nerve-racking as a lunar expedition: for the first time in his life, he’s wearing makeup in public. Luckily his best friend Rai, a young woman on the spectrum of autism, is there to ferociously support him through the voyage.

Finland has long been the promised land for long hair and heavy rock music, however jazz has it’s own place here too! Then again maybe jazz is just the general name we give to music we can’t quite classify. And the original soundscapes brought forth by guitarist Heikki Ruokangas are just that; hard to classify. In Ruokangas’ creations, elements of jazz meld together with the strums and tweaks of modern classic guitars to create an aggressive medley of sound. The end result is a skillful and intense break from traditional guitar song.

The concept of machine-made knit was known as early as the 1850s, but it was only during the 1920s that the quality of the material had improved. When the plant known as "Atlas" was introduced in 1931, the shop windows drew a lot of attention, and Aho & Soldan was ordered to make a promotional film. In this well-paced film, we see the jersey production step by step.

Sámi artefacts from the Finnish National Museum are returning home to Sápmi, while the holy drums of the Sámi people are still imprisoned in the basements of museums across Europe. The returning objects symbolise the dignity, identity, history, connection to ancestors and a whole world view that was taken from the Sámi people. Director Suvi West takes the viewer behind the scenes of the museum world to reflect on the spirit of the objects, the inequality of cultures and the colonialist burden of museums.

Acclaimed Finnish director Rauni Mollberg made several scandalous yet widely appreciated films. Former co-worker Veikko Aaltonen’s eye-opening documentary The Dinosaur looks at the relentless, often disturbing directing techniques behind Mollberg’s art and success.

A People’s Radio – Ballads from a Wooded Country is a carnivalesque portrayal of the Finnish landscape of the soul and abode. The short film is based on the iconic YLE programme “People’s Radio”, and its visual material has been created by the road movie method of driving across summery Finland. The film paints a panorama of what Finland looks like today. Its narration progresses through humour into civic anarchy, ultimately also towards the longing for human connection.

During the Continuation War, there were dozens of POW camps in Finland. About the third of 70,000 prisoners died during the first year of war. Most of the archives of the camps were destroyed and the majority of the war crimes were never revealed.

Goodbye Tornio is a vivid depiction of being young, fearlessly following your dreams and figuring things out on your own as you go. Eighteen-year-old Vilma celebrates her graduation from high school, with toasts from loving parents and parties with best friends, before leaving her hometown in Lapland and moving to the big city.

It used be that everyone knew what it meant to be a man. A man was rugged and reliable and got the job done. But then came the worst recession in 80 years. So what happens now that the job is gone? The End of Men is a compelling new documentary that takes a profound look at how men are coping with the evolving role of masculinity in today's world, where the old rules no longer apply.

A different history of the Cold War: how Estonians under Soviet tyranny began to feel the breeze of freedom when a group of anonymous dreamers successfully used improbable methods to capture the Finnish television signal, a window into Western popular culture, brave but harmless warriors who helped change the fate of an entire nation.